Effective and Personal Management Solutions

Managing Director Insights

Choose Wisely My Friend


Dr. David McCullen with Harvard University studied motivation and achievement.

Up to 99% of your success is because of your reference group. The people with whom you associate.

Changing a person’s reference group, changes the way a person thinks.

We’re like “chameleons”.

We absorb the attitudes, opinions, and behaviors of the people we associate with.

As The Most Interesting Man in the World from the Dos Equis beer commercial says …..

“Choose Wisely My Friend”.

Or would it be …..

“Choose Your Friends Wisely My Friend”?

Working remotely from Ludington, MI.

57-72, sunshine.

Make it a great day, everyone!


SCN – Search Consulting Network

Jim Guerrera

Author Info

Jim Guerrera

Jim Guerrera, Managing Director, founded SCN in 2000. Jim is primarily responsible for the development of the leaders at SCN, strategic planning, the hiring and development of company associates, culture leadership, core value leadership, sales le...

Read More

The importance of truly listening, and understanding your wants and needs, cannot be overstated.